Creating a website is not easy. Developing strong SEO for your website can be hard and confusing. Have you been working hard at creating content and ensuring you are targeting the right audience with the right keywords? Are you struggling to see the fruits of your labour when it comes to website traffic? Well, I think I might just have the missing piece to the puzzle you need. This article will tell you what that piece is, why it is so crucial, and how to start implementing it.
The Missing Piece
One part of website development and SEO that is often overlooked is the user experience (UX). According to Truelist, roughly around 90% of users will leave a site solely due to bad design. User experience is often defined as the overall experience a person has using our websites or applications, especially in terms of how easy or pleasing it is. Visitors to your website do not want to be disrupted, confused, or frustrated when navigating. If this is the case, website visitors will leave for one of your competitors instead.
UX Design and SEO
Great user experience is not only important to your customers but also to Google. Google tries to provide the best possible results for its algorithm. Websites used to be built with the focus of pleasing the search engine and not the user. This meant the only focus would be on keywords, content, backlinks and so on.
Google is now looking for more than these from a website. Why? So it can direct its users to the best possible websites that provide the best experience. Google does this by analysing the visitor’s behaviour on your website. Do they spend long searching through your pages? Do they click off your website in a matter of seconds? Are they left waiting as your website struggles to load? These are all questions that Google is trying to answer to determine your ranking. Google made this very clear in 2021 when they released a document called “Understanding page experience in Google Search results”.
This is why you need to consider both SEO and UX when trying to improve your ranking on Google. The combination of SEO and UX will put you ahead of your competitors when it comes to page ranking and customer satisfaction.
Benefits of UX
UX is important for your SEO and website’s ranking but it also has some other advantages:
- Easy To Use: When visitors find that your website is easy to navigate they will spend more time on your website. This can increase your consumer’s perception of quality, and credibility leading to an increase in customer loyalty.
- Conversion Rates: The easier your website is to use, the more time visitors spend on your website. This will ultimately lead to more sales. A better UX design could yield conversion rates of up to 400%.
- Customer Retention: Companies that provide customers with a better experience and interactions have higher retention. This is because customers will continue to do business simply because they enjoy doing business with you. According to Semrush, 46% of people who had an interruptive mobile experience decided not to buy from the brand again.
- Reduce Development Time and Cost: If your website has good UX then there will be less of a need to reword design elements. Reworking a website’s UX design can take up time and might require you to go back and forth between developers and designers. Which can also be a financial loss and time-consuming.
- Interaction With Users: Users that have an enjoyable experience will interact with a brand more. It will be easier for you to gain valuable insights into your customers and get them to engage with marketing material.
Improving Your UX
So you understand why UX is so important and the number of benefits that it can have for your website. Now let’s see how you can go about building a good user experience design for your website.
Mobile optimisation can be easily overlooked when building a website but this is one of the more important aspects of website design. This is because over 50% of website visitors are using their mobile phones. So, ensure your website has a mobile-optimised media display so that the images, videos, and call-to-action buttons look correct on different screen sizes. Google has a website that allows you to input your website’s URL to see if it is mobile compatible.
There is nothing more frustrating than waiting for a website to load. Visitors will quickly leave your site if they are stuck waiting for it to load. This is the same for loading times between different pages on your website. Therefore, it is important to ensure your landing pages are optimised and have fast loading speeds.
There are a few things that can be done to increase your site’s loading speed. Ensure all files, images, videos and any other content are compressed properly. The lack of image compression is one of the main reasons why websites suffer from terrible loading speeds. Switch to a simpler theme or design, not only will it allow visitors to navigate more effectively but it will also improve loading speed.
Navigation and Design
Don’t make it difficult for your visitors to navigate through your website. Ensure the search bar is clear. Have the most relevant information and content on the landing page. Have clear and readable titles with enough white space between text. Users look at headings first to check if the site offers an answer to their search. Link to internal content and pages, this also helps users navigate through and find what they are looking for.
Sometimes a simple design and themes can be more effective than one we may think looks better. Some themes can cause too many complications. Users may get lost and find that there is too much “clutter” in the way of navigation. More advanced themes can also cause loading issues as they require more code, images and text. Simpler themes keep all important information in front of the user in a neat fashion.
SEO + UX = Success
If you have noticed that your website has a large bounce rate, then consider utilising UX design. UX design is the missing piece of the puzzle for many websites and Google has placed a large interest in it over the last few years.
If you are struggling with your website, we are here to help! Just book a Free Consultation with us